When we launched Norani Baby, our goal was simple: to help new parents sleep more and make their lives easier. We poured our hearts into designing the Snugababe Swaddle because we wished for such a product when our own babies were little. So, you can imagine our excitement—and total pinch-me moment—when we found out that Parents Magazine, a publication we relied on during our own motherhood journeys, named our Snugababe Swaddle one of the Best Baby Gifts of 2024!
This isn’t just any list. Parents Magazine has been a go-to resource for moms and dads for generations, offering trusted advice, product recommendations, and real-life parenting wisdom. It’s the publication we turned to when we had no idea what we were doing (because let’s be real—no one does in those early days). The fact that our swaddle is now recognized by the very experts we once leaned on? That’s a full-circle moment we’ll never forget.
From day one, we designed the Snugababe Swaddle to solve the common frustrations parents face—like the midnight Houdini escape, endless reswaddling, and overtired newborns fighting sleep. We knew we had something special, but to have a trusted publication like Parents acknowledge that? It’s validation that we’re truly making a difference for families just like ours.
Our swaddle is designed with built-in arm inserts and a silent Velcro system that keeps babies snug without startling them awake. It’s breathable, soft, and most importantly—easy for sleep-deprived parents to use. We created it with love, but we also created it with experience. As moms who have been there, we understand what it’s like to desperately need a few extra hours of rest.
Check out the full list from Parents Magazine here and, if you haven’t yet, try the Snugababe Swaddle for yourself or gift it to a new parent—it just might be their favorite present of the year!
