Nora struggled with swaddling her daughter properly based on what she remembered from the hospital and random videos online, which resulted in a restless baby and sleepless nights for mama. She spent tons of money on fancy swaddles, but her daughter never felt cozy enough to stay asleep and always looked SO uncomfortable. When Nora would become frustrated with swaddling, Ani would often go over and swaddle her daughter before bed; but you can’t ask your best friend to come over every single night for a swaddle party, right? (Or can you?) One constant problem with a traditional swaddle was that the baby would quickly break free and unwrap the entire swaddle. Either that, or their little hands would sneak out. (And seriously, what do you do with that extra long piece that’s always…extra?)

We finally had an “a-ha!” moment during one of Ani’s many trips to Nora’s house and decided to design a swaddle that’s easy to use, cozy for the baby, and ACTUALLY WORKS! Throughout the design process, we took our swaddle to our pediatricians and ask for advice and guidance, and every time a friend had a new baby, we would rush over and swaddle our friend’s newborns — eventually perfecting our now patent-pending Snugababe Swaddle™.

So, what makes the norani swaddle different? It’s a modern take on the traditional swaddle blanket. Baby’s arms are inserted into specially-designed armholes and swaddled, and a Velcro attachment helps keep them tightly wrapped, while making it difficult to undo themselves. The tight, cozy wrap reminds them of the comfort they felt when they were inside their mother’s womb, which, in turn, helps them sleep longer. Our innovative, patent-pending design is so effective, it’s doctor recommended! The snugababe swaddle will keep your baby cozy, comfortable and safe all night long, all while taking out the guesswork of how to swaddle correctly every time. And yes, that means even in the middle of the night when you’re bleary-eyed, exhausted, and need to put yourself down for a nap.