Donate a Swaddle
Donate a Swaddle
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the story behind the program +
- When my daughter Juliette was born, she was diagnosed with a life-threatening heart condition. She had multiple holes in her heart so large, she couldn’t breathe or feed on her own. She spent 72 days in the hospital NICU. I would visit her at least 3 times a day, while trying to maintain a normal life for my toddler son at home during a Global Pandemic.
After I would put my son to bed, I would drive to Children’s Hospital LA and swaddle Juliette in our norani Snugababe SwaddleTM for the night. After a few weeks, I noticed the nurses started talking about the swaddle, not knowing I was the co-founder. One afternoon the doctors and the director of the NICU had come into my daughter's room to discuss her upcoming surgery and one of them noticed the swaddle and how calm she was.
I stood by quietly while I listened to the nurse rave about the swaddle to the doctors and how she sleeps all night when swaddled. She asked me where I got it from so she can tell the other moms in the NICU to get some for their babies as well. That’s when I confessed it was my design, and that, if the nurses like using them, then we would happily donate enough swaddles for every child in the NICU.
After we dropped off our donation, the director told me that one of the mothers in the NICU started crying when she got the swaddle as a gift. She confessed that her family was staying in shared housing close to the hospital and they didn’t have the means to purchase baby blankets or swaddles. She was so touched by the donation and so happy it was going to help her baby sleep better. It was at that moment we knew we had to do more.
We created the donate a swaddle option here to allow people to donate a swaddle to a local hospital to a baby or family in need. We were immediately blown away at the number of swaddled purchased for donation, and were able to donate almost 300 swaddles to families in need in just 2 weeks. The hole in my daughter’s heart was eventually repaired and we graduated from the NICU, but I certainly left my heart there. The donation program is our small way of helping the babies there, and at hospitals around the world, sleep a little better. xoxo Ani
- When my daughter Juliette was born, she was diagnosed with a life-threatening heart condition. She had multiple holes in her heart so large, she couldn’t breathe or feed on her own. She spent 72 days in the hospital NICU. I would visit her at least 3 times a day, while trying to maintain a normal life for my toddler son at home during a Global Pandemic.
Doctor Recommended
Made With Organic Cotton
Created by 2 Moms

The Story Behind The Program
When my daughter Juliette was born, she was diagnosed with a life-threatening heart condition. She had multiple holes in her heart so large, she couldn’t breathe or feed on her own. She spent 72 days in the hospital NICU. I would visit her at least 3 times a day, while trying to maintain a normal life for my toddler son at home during a Global Pandemic.
After I would put my son to bed, I would drive to Children’s Hospital LA and swaddle Juliette in our norani Snugababe SwaddleTM for the night. After a few weeks, I noticed the nurses started talking about the swaddle, not knowing I was the co-founder. One afternoon the doctors and the director of the NICU had come into my daughter's room to discuss her upcoming surgery and one of them noticed the swaddle and how calm she was.
I stood by quietly while I listened to the nurse rave about the swaddle to the doctors and how she sleeps all night when swaddled. She asked me where I got it from so she can tell the other moms in the NICU to get some for their babies as well. That’s when I confessed it was my design, and that, if the nurses like using them, then we would happily donate enough swaddles for every child in the NICU.
After we dropped off our donation, the director told me that one of the mothers in the NICU started crying when she got the swaddle as a gift. She confessed that her family was staying in shared housing close to the hospital and they didn’t have the means to purchase baby blankets or swaddles. She was so touched by the donation and so happy it was going to help her baby sleep better. It was at that moment we knew we had to do more.
We created the donate a swaddle option here to allow people to donate a swaddle to a local hospital to a baby or family in need. We were immediately blown away at the number of swaddled purchased for donation, and were able to donate almost 300 swaddles to families in need in just 2 weeks. The hole in my daughter’s heart was eventually repaired and we graduated from the NICU, but I certainly left my heart there. The donation program is our small way of helping the babies there, and at hospitals around the world, sleep a little better.
xoxo Ani
This is for a gift. It is very. Ute
Looks and feels good-will try and see if it is good for our baby
Looks adorable bought for shower gift
The sleep sack was good but the Velcro needs to be better. It comes off
- 5 stars: 327 (91%)
- 4 stars: 17 (5%)
- 3 stars: 6 (2%)
- 2 stars: 3 (1%)
- 1 star: 6 (2%)
Best swaddle! Wow. Baby slept all night with the first use. Run, don’t walk to buy it
My baby has been sleeping so well since we started using this swaddle, and wakes up well rested. Its been a game changer.
This sleep pod is a game changer because of its arm inserts, it keeps my little guy snug all night long. I really recommend this product if you want to get more sleep at night.
As a second time mom who never figured out how to swaddle the traditional way, these swaddles have been so amazing!! Super easy, fits snug on baby, and helps her stay asleep longer. I recommend this to all pregnant moms and newborn moms. It’s truly a game changer.
My kid didn’t like this product
At all waste of money.
This is for a gift. It is very. Ute
Looks and feels good-will try and see if it is good for our baby
Looks adorable bought for shower gift
The sleep sack was good but the Velcro needs to be better. It comes off
The absolute best, easiest swaddles I’ve tried, and I tried a few!
So soft, so easy to wrap and my son was super comfortable. Highly recommend and I buy it for every new Mama!
Love these.
Love these.
For grand baby not here yet. Pajamas for older sibling too small.
I bought this wrap for my soon to be grand baby and I’m delighted The material is soft and the print so delicate
This will be perfect for a new mom to swaddle the baby
I LOVE these swaddles. My baby stays calm in them. They are easy to wash (make sure Velcro is closed together while washing and then open once out of dryer to air dry the rest of the way to preserve the Velcro). This order had a manufacturing error and was missing a Velcro patch; I contacted the company and the promptly sent me a replacement! These are the best!
Theses are the only swaddles my baby sleeps in. They are well made. The company is great; had an order with a manufacturing error and they promptly sent me a replacement. My only complaint about the swaddle itself is that when the baby wiggles a bit in it, it rides up over his mouth and nose. This makes me nervous. I just make sure to swaddle lower below the shoulders to try and prevent it. I think that making the cloth on the front swooped lower would be helpful in preventing this and I hope they address the design issue. That being said; I (and my son) still prefer this swaddle over the other numerous ones we have attempted to use.
Our baby kept pushing and squeezing her arms up in regular swaddles which worried me because the fabric would come up with it over her mouth. So I googled what to do in that case and google recommended this swaddle. I am not kidding you when I say this swaddle became our life line. The first night at six weeks she slept from 10 pm to 4pm. And it only got better from there. We literally almost had a panic attack one night when it wasn't dry from the wash at bedtime because it was so necessary. I will say, because she wore it every night, she wore it out quick and the velcro began to go bad/curve, so we bought another.
I ordered the swaddle for my grandson my daughter said she loves it.
Beautiful high quality and expertly crafted for newborns
They are great! Easy to use, baby happy, very soft fabric!
I LOVED the idea! And it honestly worked great for the first 2 nights! It was epic! But, in the third night while needing to change my baby’s diaper, the Velcro was so good (lol!!) that it ripped right off the product itself. So though the Velcro was great, the stitching didn’t hold to it.
I loved the softness and wonderful wuality of your peoduct!
Very soft. Pretty patterns. Widh they had the matcheting hats.
I love this swaddle, such a great concept and even better customer service. Would highly recommend this brand and product.
Just got 2 little swaddles for my best friend and her new baby who has been breaking out of her swaddle. The last 3 nights, with this new swaddle, she hasn't gotten out and has slept through the night! Love this brand and their cute designs as well!
This is a well made product with good intentions, but did not work for my little escape artist unfortunately. There is too much fabric and it gets bulky on little ones, making the Velcro not work as well. My 2 week old is freakishly strong but was able to escape this.
Very cute and love the patterns
Very soft and seemed like good quality, however, I have a little hulk baby, the Velcro just could not contain her. As she broke out of it several times thought the night like the kool aid man.
Sorry, I bought this for a baby shower and baby has not been born yet. I cannot give an overall review. It showed up quickly from the time I ordered it. And the color is lovely. She wanted neutral, but her favorite color is green, so that is what I got for her. The quality looks to be amazing.
This sleep sack has my baby sleeping through the night at 5 weeks old!
I bought two of these and my wife and I ultimately tossed them in the trash. Our baby would slip her arms out and then the Velcro and criss cross fashion of the swaddle just didn’t work for us at all. We tried them hopefully and were let down. Maybe they would fit a larger child, but our newborn hated these swaddles.