Swaddling is one of the most important things you can do for your new baby. It’s going to help your little ray of sunshine sleep better and longer, it can prevent startle reflux and can help prevent SIDS (Sudden Infant Death Syndrome). Swaddling will also help your baby stay warm and toasty for the first few days of life until their internal thermostat kicks in. While multiple studies have shown the importance of swaddling babies, doing it properly can be a challenge. Our patent-pending swaddle design will keep your baby cozy, comfortable and safe all night while taking out the guesswork of how to swaddle correctly every time, even in the middle of the night, when you yourself are bleary-eyed and exhausted.